About us

Meet Our Team

Cerium Visual Technologies was granted full licence to manufacture and distribute the Intuitive Colorimeter in 1993. Over the past 30 years, CVT has worked to innovate and evolve, bringing five generations of the Intuitive Colorimeter to market and tinting many thousands of pairs of precision-tinted spectacle lenses at their in-house specialist tinting facility.

As a small team, CVT is proud of building meaningful relationships with their customers.

Our Core Values

Run from a head office based in the Kent countryside, CVT places a heavy emphasis on it’s core values of:

  • Innovation
  • Quality
  • Integrity
  • Commitment
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Our 30 year journey

1993

Cerium Visual Technologies Ltd (CVT) incorporated in the UK, and company head offices established in Tenterden, Kent.

Professor Arnold Wilkins and the Medical Research Council exclusively licence CVT to manufacture the Intuitive Colorimeter first generation (Mark 1).

Prototype development and testing undertaken.

1994

The Intuitive Colorimeter Mark 1 is launched to the UK market

1998

The Intuitive Colorimeter Mark 2 is launched; designed to be more accessible for clinical use and aesthetically more pleasing 

2009

The Intuitive Colorimeter Mark 3 is launched at a press event at the Worshipful Company of Spectacle Makers at the Apothecaries Hall, London. The Mark 3 is launched to provide a more ergonomically friendly solution to assessment

2010

International colorimetry conference held at the Royal Society, London. Hosting speakers from around the world showcasing the latest research and developments

2014

Knowledge Transfer Partnership agreed between the University of Essex and CVT, to develop a fully digital Intuitive Colorimeter

2017

Digital prototypes and software built and tested

2018

The first digital Intuitive Colorimeter – the ‘Curve’ – is launched at 100% Optical, London

2019

The Intuitive Colorimeter ‘Curve’ is shortlisted for Product of the Year at the Association of Optometrists Awards, UK

2023

The Intuitive Colorimeter ‘Wave’ is launched at 100% Optical, London. The ‘Wave’ builds on the groundbreaking ‘Curve’ providing updated software, refreshed design and a more user friendly assessor and patient experience.