It is important to ensure a good network of referrals from local schools, where apart from special needs teachers, I also contacted support workers. I also extended marketing to local colleges and local hospital vision clinics. With some marketing and word of mouth the Colorimeter service markets itself.
The Colorimeter will give quantifiable results on the day supported by the Wilkins Rate of Reading Test. This is something the patient can identify with and use as supporting evidence for the use of coloured spectacles in their educational or work environment. Cerium provides a special card to show to teachers who might think their coloured lenses are a fashion accessory.
Melanie Chilvers
Dispensing Optician, Norwich